Best Practice

8. Export Settings MP4


A step-by-step guide how to export the final film as MP4. This should be done directly from the Master

Which export settings should I use?

Depends on the content of the film

Flat look, mostly static backgrounds, little detail, and gradients: Low data rate

CG with details, and gradients: Medium data rate

VFX, live action, high detail, grain: High data rate

Fast action or editing: High data rate

Depends also on the purpose of the file. Screening version: Higher. Sharing online? Lower

Run tests to find the best settings for your film. Pick 20 second of the most challenging part in regard to level of detail, gradients and pace

Check the gradients closely for banding artifacts. They are very annoying on large cinema screens

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Banding Artifact

Bring up display brightness or gamma

Gradient on left is not smooth but shows steps called banding, typical problem of compressed 8-bit

Add small noise before exporting

Increase data rate


Using Presets

ADM presets

There are ready-to-use presets available at ADM

ADM presets, from low to very high data rate, are installed in Premiere CS6 on Windows. All you have to do is switch the Format to H.264 and pick one from the top of the Preset list


Import ADM presets

For Premiere on Mac, or Premiere CC on both platforms, simply import the presets

expre_h264_preset-import_icon_v2_bright Import presets from file and navigate to Resource server (drive R) > EXPORT-SETTINGS > H264_MP4

Download ADM Export Presets


Adobe Presets

Adobe Media Encoder and Premiere come with installed export presets, including YouTube and Vimeo. Use them for their purpose only, not for screening versions

If you need to use one of the installed presets at home, use HD 1080p 25, which sets a data rate between ADM presets Medium and High


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General Settings

Export Settings

Match Sequence Settings: Disable

Format: H.264

Preset: Premiere CS6 on Win, pick ADM preset

expre_h264_preset-import_icon_v2_bright Or import preset from server R

Name: Meaningful name, not final.mp4

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Audio Settings Details

Audio Codec: AAC

Sample Rate: 48 – According to your project

Bitrate: 256 or higher, depends on source

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Multiplexer Settings

Multiplexer: MP4

Stream: Standard


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Low Data Rate Settings

Size and Frame Rate according to your project

Field Order: Progressive

Aspect: Square

Profile and Level:  Main 4.0

Bitrate Encoding: VBR, 2 pass

Target Bitrate: 10

Maximum Bitrate: 20

Check the estimated file size


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Medium Data Rate Settings

Size and Frame Rate according to your project

Field Order: Progressive

Aspect: Square

Profile and Level:  Main 4.1

Bitrate Encoding: VBR, 2 pass

Target Bitrate: 20

Maximum Bitrate: 50

Check the estimated file size


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High Data Rate Settings

Size and Frame Rate according to your project

Field Order: Progressive

Aspect: Square

Profile and Level:  Main 5.1

Bitrate Encoding: VBR, 2 pass

Target Bitrate: 50

Maximum Bitrate: 100

Check the estimated file size


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Very High Data Rate Settings

Size and Frame Rate according to your project

Field Order: Progressive

Aspect: Square

Profile and Level:  Main 5.1

Bitrate Encoding: VBR, 2 pass

Target Bitrate: 100

Maximum Bitrate: 200

Check the estimated file size


Download ADM Export Presets

Download the ADM presets and import into Premiere or Adobe Media Encoder

Download Export Presets as zip file